Appearing on camera in your video in the best way to establish credibility with your audience. When you get your message going, it is helpful to add supporting shots to illustrate what you are talking about. (Thes shots are called “B-roll” from the old film reel days where these shots were stored for the editing process.) The name just stuck.
Media Furrate works a great deal with 30 second spots and the outline we use is as follows:
- Attention getting shot 4 seconds
- On Camera introduction 6 seconds
- B-roll with our credentials 8 seconds
- B-roll with what we can do for you 5 seconds
- On Camera call to action 3 seconds
- B-roll with how to reach us 3 seconds
Thes spots can be shot in six easy to shoot segments and the editing is simple and fast. We concentrate on word counts and have found that 75 words is a sweet spot for most people doing a 30 second spot. Some people can do 80 – 83, but they are usually very experienced at being on camera.
This is a proven technique with research behind how the brain reacts to commercials. The unspoken questions are:
Who are you?
What are you trying to sell me?
Am I a candidate?
What’s so special about you?
Do I believe you and trust you?
Am I interested in your offer?
All this data processes in a matter of seconds. If someone in not a prospect, they will tune out instantly. If they are a prospect and they see your message enough times, you will have a shot at earning their business.
Download a PDF of one of our 30 second simple scripts.