What types of healthcare video advertising can Media Furrate produce?
Media Furrate produces healthcare commercials, facility overview videos, public relations videos, patient or stakeholder testimonials, website videos, social media spot ads, and educational campaign content. Past healthcare work includes hospital facility commercials, Medicare-related informational videos, tax renewal campaign spots, and marketing pieces for healthcare professionals across Louisiana, Texas, and the Gulf South.
Can you film inside an active hospital or clinic?
Yes. Media Furrate is experienced with on-location production and uses lean crews to limit disruption in busy environments. Before filming, the team helps plan interview locations, lighting, b-roll needs, access points, and scheduling. For healthcare facilities, coordination with administrators, marketing teams, and compliance contacts helps keep the shoot organized and respectful of patients and staff.
Do healthcare videos need to be scripted?
Not always. Media Furrate often uses a documentary-style interview approach where the producer stands near the camera, asks relaxed questions, and helps participants speak naturally. This works well for physicians, administrators, patients, and staff who want to sound authentic. When a more controlled message is needed, Media Furrate can also support writing, planning, and structured messaging.
How long does a typical healthcare interview take?
For website overview videos and similar interview-based projects, Media Furrate typically gathers the needed material in about 12 to 20 minutes of interview time per person. Additional time may be needed for lighting, sound setup, room preparation, b-roll, or multiple participants, but the interview process is designed to be efficient and comfortable.
Can you create both TV commercials and digital ads from one shoot?
Yes. A well-planned production can capture footage for multiple deliverables, including 30-second broadcast commercials, website videos, short social media ads, and campaign cutdowns. Media Furrate’s planning process considers the final channels before filming, which helps gather the right interviews, visuals, and supporting shots for different formats.
How do you keep healthcare video production cost-effective?
Media Furrate uses a modified LEAN production approach to keep crews as small as possible while maintaining quality. The team can scale up when a project requires larger crews, multiple cameras, or complex locations, but many productions benefit from efficient planning, experienced operators, and careful gathering of video elements on location.
Do you provide drone footage for healthcare facilities?
Yes. Media Furrate offers 4K drone videography operated by an FAA-licensed drone pilot. Aerial footage can help show hospital campuses, facility locations, parking access, expansions, or community context. If a site is in restricted airspace, proper waivers or permissions may be required before flying.
What areas do you serve for healthcare video advertising?
Media Furrate is based in Baton Rouge and works on location across Baton Rouge, Lafayette, New Orleans, Gonzales, Larose, and the broader Southeastern United States. The company also has a small Baton Rouge studio, access to medium-sized studios in Gonzales and Larose, and can rent larger studios when needed.